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Diade srl – a service company that owns 3 internationally-renowned franchising brands in the hairdressing sector: Diadema, I Fuoriclasse and X-Men. It also runs an International Academy in Milan that specialises in courses for hairdressers and beauticians, in addition to providing services to associates and professionals from the sector in general. Diade srl is a reference point for all the companies in the group in terms of the provision of services.

Innovhair srl – a company that specialises in marketing – both in Italy and abroad – natural and synthetic hair extensions, wigs, ponytails and other related accessories, all carrying the Innovhair label, and in providing related services. It completes Zeropiù’s range of hair products and services. Innovhair srl is based in Mantua, and its Service Centre is located in Milan.

Mia srl – a company that specialises in marketing make-up products and related accessories both in Italy and abroad, all under the 20100MILANO label, and in providing related services. Mia srl is based in Mantua, and its Service Centre is located in Milan.

The 4 companies operate completely independently from each other on the market and establish their own partnerships with suppliers, distributors, agents and clients. Group synergies and dynamics nonetheless enable the group to offer clients all of the advantages stemming from:

• increased buying power, given that it can coordinate its suppliers and act as a group buyer;
• integrated collections and product packages, which can cover a great range of requirements in hairdressing and beauty salons;
• integrated service packages, to help take full advantage of training days, ranging from hair extension to make-up, to nail, hand and foot care and beauty.